The Graph Brand Assets

Here you will find The Graph’s official logos, color palettes, typography, and other branding elements.

For press inquiries, please contact press@thegraph.com

The Graph's brand assets package
Contains a variations of The Graph logo, official color palette, typography recommendations, and image resources.
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Logos

The Graph logo Primary
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Wordmark
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Logomark
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GRT Token symbol
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Color palette

Primary colors

The Graph Purple#6F4CFFCopied

Galaxy Dark#0C0A1DCopied

Lunar Gray#494755Copied

Spacesuit White#F8F6FFCopied


Secondary colors

Astro Blue#4C66FFCopied

Galactic Aqua#66D8FFCopied

Starfield Green#4BCA81Copied

Nebula Pink#FF79C6Copied

Solar Yellow#FFA801Copied

Typography

The Graph’s official font is Euclid Circular A. When writing a heading, please use the Semibold font weight. For body copy, Regular font weight is best.

Euclid Circular A Official font
The Graph
Web3 wizards on a complex quest, joyfully know The Graph serves data best.
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Euclid Circular A is a paid font

Looking for a free alternative? It is acceptable to use Poppins when Euclid Circular A is unavailable.

Image resources

The below images are free-to-use in community designs, though their usage does not infer any collaboration, partnership, or endorsement.

Logo included

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Brand name stylization

For a comprehensive guide on best practices writing about The Graph, please consult the ecosystem’s helpful resource: The Graph’s Style Guide.


Please do

  • Capitalize each first letter of T he G raph in all instances
  • Capitalize The Graph Network when referring to the decentralized network
  • Always retain “The” when naming “The Graph” or “The Graph Network”

Please don’t

  • Use partial names for The Graph (such as Graph or Graph Network)
  • Use “protocol” as part of the name (i.e., don't refer to it as The Graph Protocol)
  • Refer to The Graph by its token name (GRT)